After a series of commercials where a red-headed guy interacted with a few Brazilian celebrities, we had the idea to tap Vivo's 4G speed by having him bumping into Rubens Barrichello, Brazilian former F1 race driver that has a reputation for, well, not being that fast. Barrichello was one of the coolest and more confident guys ever by accepting our invitation to make fun of himself. The spots turned out to be hugely successful in the country, becoming a topic in conversations.
Directed by City of God's Fernando Meirelles and Quico Meirelles
Profissionais do Ano 2015 - Finalist - Campaign
Troféu Imprensa SBT - Commercial of the Year
Top 10 TV Commercials SBT 2015